Interested In Becoming A Supercar Salesman?
Only a small minority are able to enjoy luxury brands such as Lamborghini and Ferrari. Owning a supercar is, therefore, the perfect way for the super wealthy to showcase their wealth. After all, supercars are known as the ultimate ‘boy’s toys’. Even though supercar buyers are not in abundance, the market is still very lucrative with millions, even billions to be made for the most elite salesmen in the business. Supercar hire is another closely related market but requires many similar traits in order to be successful when it comes to selling these ultra-high end products.
Many of the most successful supercar salesmen will offer their service internationally to open the door to millions of potential clients overseas. However, this comes at a price. What this means is that the business must run 24 hours a day to cater for clients calling from various different time zones. International salesmen will also have to be willing to make last minute trips to visit clients in countries such as Hong Kong, Dubai or anywhere else across the globe. This means there is really no off switch in this line of work. For these reasons, only the most committed dealers will be successful in this industry.
But the reward for working in this way is great. The larger businesses can turnover in the hundreds of millions, which means money will never be a problem in a successful supercar dealer’s life. Also, the ones willing to commit to this line of work are usually extremely passionate about supercars. So being surrounded by them all day, every day isn’t so bad. These kinds of perks make it a no brainer for some people.
Working in this business doesn’t only require the skills to sell, but also the skills to negotiate and buy at competitive prices. Most supercar salesmen are selling used cars which means buying at the right price is very important in order to make profitable sales. Importing cars from countries where supercars are being sold cheaply and selling to countries where supercars are in high demand is a key strategy many dealers use to maximize profits. Economic conditions also have a big impact on prices.
The stereotypical car salesman is often described as a ‘wheeler dealer’ with an aggressive, ‘in your face’ approach to selling. However, with supercar salesmen, this is usually a very different story. Although there is a shade of aggressiveness required to close a deal, supercar dealers tend to have a more subtle approach to sales. High-end clients expect the highest quality of service. Supercar dealers, therefore, prefer to refrain from being too pushy and instead will act more as a servant to the client. In fact, treating the client with respect and offering to talk only once the client is ready can help tremendously. An example of this would be the test drive; a typical test drive might be a two-minute drive up the road and through the nearest industrial estate. Whereas, some of the most successful supercar dealerships will go the extra mile for their clients, such as taking them for lunch during a test drive.
To be successful in this line of work, it is important to be knowledgeable about the cars being sold. Clients looking to purchase high-performance cars are almost certainly car enthusiast, which means they may know a thing or two about cars. To give incorrect facts to them would be detrimental in a sale. Going the extra mile, such as learning about the engine and various performance statistics can be very useful when it comes to selling a supercar.